Our local Frisco SEO services can help your business get found by people in your area who are looking for a business like yours.  We believe in supporting local small to medium sized businesses, and would love to help you grow.  We are partnered with some of the best SEO’s in the country, which allows us to virtually guarantee first page ranking for our clients. We do both website SEO and Video SEO, as well as many other aspects of digital marketing.  Rebel Base SEO can handle just about anything your business requires.
Google is falling into a familiar pattern. First, they offer web publishers increased visibility and SERP display options. Next, they incent participation in specific formats and data structures. Finally, they take that data for themselves, changing the SERPs to favor advertising, their own properties, and/or instant answers that can reduce publisher traffic. For web marketers, it's a prisoner's dilemma. In this presentation, Rand will show data on how Google is being used today, how it's changing, then dive into strategic initiatives and specific examples of how savvy players can build a moat to protect against long-term risk.
SEM is better for testing than SEO. Because you can immediately turn SEM paid ads off and on, it’s a great strategy for testing. You can quickly revise your ad copy, target new audiences, and change landing page content to test your new tactics. This flexibility allows you to see differences in your strategies immediately. You cannot accomplish this through SEO, as it would take too much time to make changes and monitor differences in results.
SEO is the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. At Yoast, we believe that holistic SEO is the best way to rank your website because you focus on making every aspect of your site awesome. Don’t use any black-hat SEO tricks, because eventually, this will have negative consequences for your rankings. Instead, practice sustainable SEO, with your user in mind, and you will benefit in the long run.
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals.[26] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.[27] Patents related to search engines can provide information to better understand search engines.[28] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[29]
Consider the current status of your website. When you create a marketing strategy, look for the “low-hanging fruit”, or the opportunities that will make the biggest impact with the least amount of work Click & Tweet! . So before you launch a search marketing campaign, research your website to see where you may have the potential to grow an organic SEO strategy that is already working before putting money into an SEM campaign.

An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[18][19][52] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[53] although the two are not identical.


Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources. If Googlebot doesn't have access to a page's resources, such as CSS, JavaScript, or images, we may not detect that it's built to display and work well on a mobile browser. In other words, we may not detect that the page is "mobile-friendly," and therefore not properly serve it to mobile searchers.
Alt text (alternative text), also known as "alt attributes" describe the appearance and function of an image on a page. Alt text uses: 1. Adding alternative text to photos is first and foremost a principle of web accessibility. Visually impaired users using screen readers will be read an alt attribute to better understand an on-page image. 2. Alt tags will be displayed in place of an image if an image file cannot be loaded. 3. Alt tags provide better image context/descriptions to search engine crawlers, helping them to index an image properly.

SEM goes hand in hand with SEO to make sure that your site is converting visitors into customers. Having a good looking and properly optimized site is great.  Having all of the tools and systems running in the background is better than great.  The first step is to make sure that your business is showing up in the search engines.  While your site is ranking, we will work together to create customized sales funnels and follow up processes to build your customer base and grow your presence online.


We’ve combined the most important SEO techniques and created an advanced platform that’ll get you noticed online. Working together and learning from each other is the way SEO should be, and our local team of Leicester based specialists work hard to ensure this happens. Most importantly, it’s an affordable digital marketing solution for today’s busy entrepreneurs. Our unique approach to SEO allows users to take full control of their digital marketing whilst supported by an experienced team.

The errors in technical SEO are often not obvious, and therefore one of the most popular. Mistakes in robots.txt and 404 pages, pagination and canonical URLs, hreflang tags and 301 redirects, http vs https and www vs non www versions: each of them can seriously spoil all efforts to promote the site. One quality SEO website analysis is enough to solve all the main problems in this part forever.


Clear view of rankings and postions, site audit tool for quick scan and backlink checker are very usefull. I use it a lot and also use the lead generator to get a free scan for potential clients wich runs automated when they fill in te form. The dashboard gives you a good view of changes in traffic and positions. The marketing plan is i bit simple but it gives you some direction of what to do first on the website and you can also check the boxes when you finished a task wich works very well
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[22] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
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