I’ve always thought if you are serious about ranking – do so with ORIGINAL COPY. It’s clear – search engines reward good content it hasn’t found before. It indexes it blisteringly fast, for a start (within a second, if your website isn’t penalised!). So – make sure each of your pages has enough text content you have written specifically for that page – and you won’t need to jump through hoops to get it ranking.
QUOTE: “Anytime you do a bigger change on your website if you redirect a lot of URLs or if you go from one domain to another or if you change your site’s structure then all of that does take time for things to settle down so we can follow that pretty quickly we can definitely forward the signals there but that doesn’t mean that’ll happen from one day to next” John Mueller, Google 2016
Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber. This is why JetBlue’s one year re-engagement email works so well -- it uses humor to convey a sense of friendliness and fun, while simultaneously reminding an old email subscriber they might want to check out some of JetBlue’s new flight deals.
Every page on your website should have a title, a subtitle and so on. When search engines scan your website, they’ll understand your content better if you explain them the text hierarchy. The most relevant part is the title of your page and you should define it as H1 (in the Text’s Editor). The H1 should be descriptive the page’s content and you shouldn’t have more than one H1 per page. Choose carefully and don’t forget to include your keywords. Following your H1, is H2, H3 and so on. The clearer your text structure is, the easier search engines will digest your site’s content.
While the title tag is effectively your search listing’s headline, the meta description (another meta HTML element that can be updated in your site’s code, but isn’t seen on your actual page) is effectively your site’s additional ad copy. Google takes some liberties with what they display in search results, so your meta description may not always show, but if you have a compelling description of your page that would make folks searching likely to click, you can greatly increase traffic. (Remember: showing up in search results is just the first step! You still need to get searchers to come to your site, and then actually take the action you want.)
Some pages are designed to manipulate users into clicking on certain types of links through visual design elements, such as page layout, organization, link placement, font color, images, etc. We will consider these kinds of pages to have deceptive page design. Use the Lowest rating if the page is deliberately designed to manipulate users to click on Ads, monetized links, or suspect download links with little or no effort to provide helpful MC.
Disney initially stated they wouldn’t exceed one million in donations, but ended up donating two million after the campaign blew up. #ShareYourEars campaign garnered 420 million social media impressions, and increased Make-A-Wish’s social media reach by 330%. The campaign is a powerful example of using an internet marketing strategy for a good cause. #ShareYourEars raised brand awareness, cultivated a connected online community, and positively affected Disney’s brand image.
While many shy away from this topic, it’s actually not the scary monster many make it out to be. Actually, Wix has the best SEO and you can very easily use its power for your own website. The first step in the right direction is to use the new, free and very efficient Wix SEO Wiz – a user-friendly tool that will take you step-by-step through the process of optimizing your website.
People are searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them.
Under Armour came up with the hashtag “I Will What I Want” to encourage powerful athletic women to achieve their dreams despite any opposition they might face. The hashtag, first used by American Ballet Theatre ballerina soloist Misty Copeland, blew up on Facebook after supermodel Gisele Bündchen used it in one of her Facebook posts. Many other female athletes have also used the hashtag.
The length of a title tag that Google will show will vary (it’s based on pixels, not character counts) but in general 55-60 characters is a good rule of thumb here. If possible you want to work in your core keyword, and if you can do it in a natural and compelling way, add some related modifiers around that term as well. Keep in mind though: the title tag will frequently be what a searcher sees in search results for your page. It’s the “headline” in organic search results, so you also want to take how clickable your title tag is into account.
Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user.
Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.
ensure redirected domains redirect through a canonical redirect and this too has any chains minimised, although BE SURE to audit the backlink profile for any redirects you point at a page as with reward comes punishment if those backlinks are toxic (another example of Google opening up the war that is technical seo on a front that isn’t, and in fact is converse, to building backlinks to your site).
Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclusion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page was recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.