Consider the current status of your website. When you create a marketing strategy, look for the “low-hanging fruit”, or the opportunities that will make the biggest impact with the least amount of work Click & Tweet! . So before you launch a search marketing campaign, research your website to see where you may have the potential to grow an organic SEO strategy that is already working before putting money into an SEM campaign.
“When I decided to take the plunge and bring an SEO partner onboard my web project, I thought it would be hard – no – impossible! As a not for profit site my budget was very tight, but then I found SEO Rankings.  After explaining my situation and my goals Easy Internet Service worked with me to design a payment plan which meant I got everything I needed at a price I could afford. What’s more, they never once limited their support or assistance, and being new to the SEO field I had a lot to learn, but David from Easy Internet Services had answers and reassurance for all of my questions. This is why I recommend Easy Internet Services to all my friends, and I will continue to use them for as long as the internet exists.”

Fill this bucket by building a fan base. Build a social network, get people to link to you, get people to share your t-shirt pages on their social network saying ‘I want this!’, get people to comment, leave testimonials, show pictures of themselves wearing the product or using the product, Create a fan-base and then rally them to link to you and talk about you. That’s how you prove to Google that you are trustworthy and authoritative.
Google’s bots crawl your site to determine its quality, and correct technical on page optimization is one of the main signals used. When you optimize your page based on the recommendations of the website analyzer, you can increase your organic traffic, improve ranking positions, and stay competitive against other sites ranking for your target keywords.
Additionally, there are many situations where PPC (a component of SEM) makes more sense than SEO. For example, if you are first launching a site and you want immediate visibility, it is a good idea to create a PPC campaign because it takes less time than SEO, but it would be unwise to strictly work with PPC and not even touch search engine optimization.

Most people search on mobile devices - You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. If you’re unsure how your website measures up, enter your site’s URL in Google's Mobile-Friendly Test.
Page and Brin founded Google in 1998.[23] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[24] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[25]
Brian, I own and operate a small business in Florida (website below). I had someone build my site. I hired someone in Cambodia (they were referred) to do some SEO work on the site. They made some changes and stopped responding. I received some error message from Google saying my sight may not be seen on search engines. I have no idea how to fix it. My traffic was good, not great but seems to have nose dived. When I watch these videos and login to WordPress I am completely overwhelmed. If this sight doesn’t start producing soon it may put me out of business. Are you for hire or can you refer me to someone at least to make whatever fixes are necessary? Thanks 🙂 Hope to hear from you soon.
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Consider the average cost-per-click in your industry. Before deciding that SEM is right for your business, research and consider how much you’ll need to spend to show in paid search results. Keywords have varying cost-per-clicks based on competition. If your cost-per-click is low, it might be the right strategy for you. On the flipside, a very high cost-per-click might make you decide you’re better off focusing on SEO.
The world is mobile today. Most people are searching on Google using a mobile device. The desktop version of a site might be difficult to view and use on a mobile device. As a result, having a mobile ready site is critical to your online presence. In fact, starting in late 2016, Google has begun experiments to primarily use the mobile version of a site's content42 for ranking, parsing structured data, and generating snippets.
Have you ever received a warning from Google Chrome to not visit a page? It will block the page and prevent you from going there because of some security issue. We begin by ensuring your website passes a SSL Certificate Validity Check. This a whole range of security protocols that should be within your website’s coding or built-in to the domain. It shows the world that your site is trustworthy!
Hiring a talented local SEO (short for Search Engine Optimization) pro is the best way to help your business grow online and get in front of the people who are looking for what you have.  Rebel Base SEO is based in Little Elm Texas. If you are not familiar with the area, that is about 20 miles north of Dallas, just a little north of The Colony, to the West of Frisco, Plano, Anna and McKinney, south of Prosper and East of Denton.  We have clients right here in Texas and as far out as California, New York, Pennsylvania and more.
While backlinks are still an important factor used by search engines to determine content quality, linkless mentions are given more weight than ever before. This is partially due to the perception is that linkless mentions are more genuine, unlike black hat SEO techniques like paid links. Social media mentions are also playing an increasingly important role in evaluating website quality.
Search engines are expanding - When someone mentions search engines, do you automatically assume they’re talking about Google? The tech giant has such a big share of the market that 'Googling' has become a verb. However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. Make a point to search for your site on Google alternatives to see where you rank. Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing.

Kelly Wilhelme currently manages all of Weidert Group's marketing efforts. Through her past experience as an inbound marketing consultant on our client service team and, prior to that in financial services communication, she has a deep understanding of complex businesses and a desire to help them grow. Kelly has a passion for communication strategy, layout and design, as well as writing and content creation.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.[48] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[48] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[49] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score.
What would be the purpose of/reason for moving back to a different url? If its been a few years, I’d leave it alone unless you watched everything decline since moving to the main url. Moving the forum to a new url now would probably be a bit chaotic, not only for your main url but for the forum itself…. Only reason I could imagine myself moving the forum in this scenario would be if all those links were really awful and unrelated to the url it currently sits on…
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.[48] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[48] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[49] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score.
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