"I just wanted to let you know that Ben has been so great with us. I know we were picky (to say the least) before/after our new site went live, but Ben was responsive the whole time. He continues to help us out with website stuff and we really appreciate everything he has done! Also, Chris has been wonderful with SEO stuff as well. He has been very helpful with the SEO project and helping me not let things fall through the cracks. You have a great team and we have enjoyed working with them!"
Hi Claire, you’re welcome. It depends. If the keyword seems like a Featured Snippet would make sense (for example, it’s a term that could use a definition or there’s a list of steps or tips), I’d still try snippetbait. One other thing I’d keep in mind is that Featured Snippets tend to float in and out. For example, the keyword “how to get more subscribers on YouTube”. That featured snippet tends to appear (with us ranking in it) and disappear on a weekly basis. Just Google testing stuff out.

SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic – aka non paid – search results. If you have a website and you want to get more traffic, it should be part of your marketing efforts. Here, I’ll explain what SEO is and how we approach it at Yoast.
Consider the average cost-per-click in your industry. Before deciding that SEM is right for your business, research and consider how much you’ll need to spend to show in paid search results. Keywords have varying cost-per-clicks based on competition. If your cost-per-click is low, it might be the right strategy for you. On the flipside, a very high cost-per-click might make you decide you’re better off focusing on SEO.
Clear view of rankings and postions, site audit tool for quick scan and backlink checker are very usefull. I use it a lot and also use the lead generator to get a free scan for potential clients wich runs automated when they fill in te form. The dashboard gives you a good view of changes in traffic and positions. The marketing plan is i bit simple but it gives you some direction of what to do first on the website and you can also check the boxes when you finished a task wich works very well
Clear view of rankings and postions, site audit tool for quick scan and backlink checker are very usefull. I use it a lot and also use the lead generator to get a free scan for potential clients wich runs automated when they fill in te form. The dashboard gives you a good view of changes in traffic and positions. The marketing plan is i bit simple but it gives you some direction of what to do first on the website and you can also check the boxes when you finished a task wich works very well
Consider the current status of your website. When you create a marketing strategy, look for the “low-hanging fruit”, or the opportunities that will make the biggest impact with the least amount of work Click & Tweet! . So before you launch a search marketing campaign, research your website to see where you may have the potential to grow an organic SEO strategy that is already working before putting money into an SEM campaign.
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17]
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