As stated above, we are a local small business who loves to work with other entrepreneurs and small businesses who are looking to make their own mark. When small businesses are profitable, the whole community benefits. With that being said, not every business is a perfect match for our services. Some clients just need a one time project (like website design). Others need long term services and don’t want to deal with a Dallas SEO Agency.
On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."
Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban. Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.
Hi Claire, you’re welcome. It depends. If the keyword seems like a Featured Snippet would make sense (for example, it’s a term that could use a definition or there’s a list of steps or tips), I’d still try snippetbait. One other thing I’d keep in mind is that Featured Snippets tend to float in and out. For example, the keyword “how to get more subscribers on YouTube”. That featured snippet tends to appear (with us ranking in it) and disappear on a weekly basis. Just Google testing stuff out.
Social media marketing and SEO go hand-in-hand. Social media is a growing forum for communication with customers and for advertising products and services. Creative, viral social content projects may create brand discussions and awareness. As more people talk about our clients, more people visit their sites, become customers and link to their sites.
Mobile-first design has been a best practice for a while, and Google is finally about to support it with mobile-first indexing. Learn how mobile-first indexing will give digital marketers their first real swing at influencing Google’s new AI (Artificial Intelligence) landscape. Marketers who embrace an accurate understanding of mobile-first indexing could see a huge first-mover advantage, similar to the early days of the web, and we all need to be prepared.
There is a spot better than 1 on Google. Google Maps listings for local businesses get more clicks than the first spot. We often refer to the “3 Pack” in Google Maps as Position 0, since Maps listings show up before the Number 1 listing. If your business is not showing up in local searches in the Map Pack, then your clients are going to spend money with your competition. Our customized local seo services will often get our clients in Position 0 within 3 – 6 months. Contact us today to learn more about how we can do this for your business.
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user.
Ego and assumptions led me to choose the wrong keywords for my own site. How did I spend three years optimizing my site and building links to finally crack the top three for six critical keywords, only to find out that I wasted all that time? However, in spite of targeting the wrong words, Seer grew the business. In this presentation, Will shows you the mistakes made and share with you the approaches that can help you build content that gets you thanked.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.
Consider the current status of your website. When you create a marketing strategy, look for the “low-hanging fruit”, or the opportunities that will make the biggest impact with the least amount of work Click & Tweet! . So before you launch a search marketing campaign, research your website to see where you may have the potential to grow an organic SEO strategy that is already working before putting money into an SEM campaign.
Most small businesses owners and marketers know a little something about SEO (search engine optimization) and the different tactics to help your website rank well in organic search engine results. Another important tactic for any Internet business to know about is SEM (search engine marketing), which includes things such as search engine optimization, paid listings and other search engine related services.
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches. In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007. As of 2006, Google had an 85–90% market share in Germany. While there were hundreds of SEO firms in the US at that time, there were only about five in Germany. As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise. That market share is achieved in a number of countries.
Links to your site are extremely valuable – When another website links to yours, search engines consider that an indicator that your site contains valuable content. Not so long ago, getting dozens of links from low-quality sites was all it took to boost your ranking. Today, the value of a link to your site depends on the quality of the site that linked to you. Just a few links to your business from high-traffic sites will do wonders for your ranking!
Give people information, or even be more creative. Get people to share pictures of themselves wearing the t-shirt. Create a community of people who are interested in your product. Get a famous person to wear it and share that picture online. Do something different, do something unique. Show Google that you are different and better than the other search results.
You can confer some of your site's reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link. This would be a good time to use nofollow.
He is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
All you need to notice from this kind of articles is what I & most of the others newbies focusing on the SEO link-building. I have seen many bloggers spending time on different ways of SEO link building instead of providing the value to the content and its social promotions. You may call it ignoring the Google, but we all know that the Google bot doesn’t ignore anchored dofollow or nofollow backlinks to calculate your PageRank.