Simple navigation reigns and quality content is king – A user-friendly website, with interesting and easy-to-find information is what will boost your traffic. Each page needs to be built around keyword themes, with unique content, so search engines can easily index yours and rank you higher. Positive behaviors from site visitors is your best bet for a better ranking, so keep the content natural and focused; avoid jargon and keyword stuffing to keep users from leaving the site unhappy and hurting its ranking.

Analysis is the key to SEO – Monitoring your ranking on search engines is key to getting better results. Start by tracking the most important website metrics to set a baseline for your performance. Make small content changes and see if you notice a boost in your site traffic or rankings. Avoid making several unrelated changes simultaneously so you can always keep track of what was responsible for improved performance.


Tablet - We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.
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