SEM search results have ad extensions. SEO search results have featured snippets. When comparing SEM vs. SEO, you’ll also find differences in the appearance of the search results. SEM search results may include ad extensions, which can add on additional links, phone numbers, and callouts. On the other hand, SEO results may appear with featured snippets in search.
SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[50] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[51]

Brand new keywords sound super tricky to find — except for a ton of easy ones that come around every January: simply adding the year to whatever keyword you’re targeting. People can start getting traffic from “2020” keywords long before they show up with any kind of search volume in typical keyword-research tools, since their data lags. (Hat tip to Glen Allsopp, who I got that idea from.)
The world is mobile today. Most people are searching on Google using a mobile device. The desktop version of a site might be difficult to view and use on a mobile device. As a result, having a mobile ready site is critical to your online presence. In fact, starting in late 2016, Google has begun experiments to primarily use the mobile version of a site's content42 for ranking, parsing structured data, and generating snippets.
A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup28 when showing breadcrumbs.
Thanks for the helpful information discussing the differences and similarities between SEO and SEM. The information was enlightening because a search engine optimization company like the one that I own is relatively new at starting. We believe everyone should always check out their sources because every different perspective is very different so all approaches can be understood differently.
Hey Sharon, great post! Re. dwell time – I’ve read conflicting opinions, some saying that Google DOES consider it an ‘important’ ranking signal, and others saying that it doesn’t, because dwell time can sometimes be a misleading indicator of content quality. For example when a user searches for something specific and finds the answer immediately in the recommended page (meaning that the content on the page is actually spot on) so he returns to the SERPs very quickly. I have been unable to locate any definitive statements (written/spoken) from anyone at Google that suggest that dwell time IS still a factor in ranking considerations, but it makes sense (to me, anyway) that it should be. Do you have any ‘proof’ one way or the other re. whether Google definitely considers dwell time or not?
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.
Our local Frisco SEO services can help your business get found by people in your area who are looking for a business like yours.  We believe in supporting local small to medium sized businesses, and would love to help you grow.  We are partnered with some of the best SEO’s in the country, which allows us to virtually guarantee first page ranking for our clients. We do both website SEO and Video SEO, as well as many other aspects of digital marketing.  Rebel Base SEO can handle just about anything your business requires.
If you are interested in having the SEO Audit Tool on your web platform, you can have a free seven day trial of it. By embedding this tool directly on your page, you can generate great leads from your users by seeing their websites or the websites they are interested in. From here, you can target a more specific audience and see great improvements in your conversion rates!

A website or URL’s ranking for keywords or keyword combinations varies from search engine to search engine. A domain may rank for a certain keyword in the top 3 on Bing, but not even be on the first page of the Google search results for the same keyword. Of course, the same is true of all search engines – Bing, Google, Yahoo and every other search engine uses its own method for calculating rankings and therefore ranks websites differently.
If this sounds good to you feel free to fill out our discovery form.  This will give us a chance to analyze your site and put together a game plan to rank you higher.  We promise to get in touch within 24 – 48 hours.  Once we go through our analysis, we will set up a meeting where we can show you how you can dominate your market online and stay there.
Google Ads (formerly Google Adwords) is the search provider most commonly used for this strategy. With this tactic, brands conduct keyword research and create campaigns that target the best keywords for their industry, products, or services. When users search for those keywords, they see the custom ads at the top or bottom of SERPs. The brand is charged each time a user clicks on the ad.
Consider the current status of your website. When you create a marketing strategy, look for the “low-hanging fruit”, or the opportunities that will make the biggest impact with the least amount of work Click & Tweet! . So before you launch a search marketing campaign, research your website to see where you may have the potential to grow an organic SEO strategy that is already working before putting money into an SEM campaign.
Other research shows that exact-match domains that are deemed to be relevant, valuable, and high-quality can see a ranking boost because of it. However, if you already have an established website, you don’t need to go looking for an exact-match domain for your business; focus on a URL that reflects your business and optimize the heck out of it instead!
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.[48] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[48] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[49] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score.
"I wanted to thank you guys for everything you've done for my company. When I first went to Curt for help about a 1.5 years ago, I was a very tiny company. We're now doing about 1500 jobs a month, and I give a lot of credit to you guys for the exposure. It's been life changing for me. I was working 12 hour days, 7 days a week for 2 years. I am finally able to back off some because I can afford office help as well. Thanks for being so great at what you do. I still don't know what that is exactly, but thanks for doing it so well."
Everything for Google these days comes down to “Customer Experience”. Page speeds, table of content, the relevancy of content, length of content, uniqueness of content, jump links, video in the content, relevant headers, less broken links, customized 404 pages etc are all indicative of improving customer experience on th website and hence helps you rank better.
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[64] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[65] As of 2006, Google had an 85–90% market share in Germany.[66] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[66] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[67] That market share is achieved in a number of countries.
Consider the current status of your website. When you create a marketing strategy, look for the “low-hanging fruit”, or the opportunities that will make the biggest impact with the least amount of work Click & Tweet! . So before you launch a search marketing campaign, research your website to see where you may have the potential to grow an organic SEO strategy that is already working before putting money into an SEM campaign.

SEO is the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. At Yoast, we believe that holistic SEO is the best way to rank your website because you focus on making every aspect of your site awesome. Don’t use any black-hat SEO tricks, because eventually, this will have negative consequences for your rankings. Instead, practice sustainable SEO, with your user in mind, and you will benefit in the long run.


Everything for Google these days comes down to “Customer Experience”. Page speeds, table of content, the relevancy of content, length of content, uniqueness of content, jump links, video in the content, relevant headers, less broken links, customized 404 pages etc are all indicative of improving customer experience on th website and hence helps you rank better.
Tablet - We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.

In an evolving mobile-first web, we can utilize pre-empting solutions to create winning value propositions, which are designed to attract and satisfy search engine crawlers and keep consumers happy. I'll outline a strategy and share tactics that help ensure increased organic reach, in addition to highlighting smart ways to view data, intent, consumer choice theory and crawl optimization.

Off-page SEO builds a website’s reputation and authority by connecting it to other high-quality websites. Off-page SEO techniques include: link building (acquiring high-quality backlinks) from other websites and managing local listings and directory profiles. When many websites link to a brand’s website, it shows search engines that the brand’s website is trustworthy, reliable, and reputable, which increases its search rankings.
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time football fan might search for [fifa], an acronym for the Fédération Internationale de Football Association, while a new fan might use a more general query like [football playoffs]. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google Ads provides a handy Keyword Planner34 that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report35.

As stated above, we are a local Frisco SEO agency servicing Collin County and Denton County, as well as other clients across the country. As a small business, we love to work with other entrepreneurs and small businesses who are looking to make their own mark.  When small businesses are profitable, the whole community benefits.  With that being said, not every business is a perfect match for our services. Some clients just need a one time project (like having a website built).  Others need long term services.


This relationship between rankings and clicks (and traffic) is strongest amongst the top 3 search results. However, changing layout of the search results pages is constantly changing, with the inclusion of Google’s Knowledge Graph data and the integration of Universal Search elements (SERP Features) like videos, maps and Google Shopping ads. These developments can mean that the top 3 organic rankings are no longer the 3 best positions on the SERP. This has been demonstrated in heatmap and eye-tracking tests.
In addition to on-page SEO factors, there are off-page SEO factors. These factors include links from other websites, social media attention, and other marketing activities outside your own website. These off-page SEO factors can be rather difficult to influence. The most important of these off-page factors is the number and quality of links pointing towards your site. The more quality, relevant sites that link to your website, the higher your position in Google will be.

There are other parts of SEO which you should pay attention to after your audit to make sure you stay competitive. After all, the technical foundation isn't the end of the road for SEO success. It's important to pay attention to your competition's SEO activity, keep an eye on the newest search engine best practices, and maintain local SEO best practices if your business depends on customers visiting a physical address. All of these are elements of a successful SEO strategy and should be corollary to your audit and ongoing SEO maintenance.
To get even more insight and data to help you make those decisions, sign up for a free trial of Alexa’s Advanced Plan. You’ll get access to tools that help you research competitor search and link building strategies, find keyword opportunities, review your site’s SEO, and learn about your target audience. These insights, paired with what you know about SEM and SEO, will help you uncover the best search marketing strategy for your unique brand and goals.
Our local Frisco SEO services can help your business get found by people in your area who are looking for a business like yours.  We believe in supporting local small to medium sized businesses, and would love to help you grow.  We are partnered with some of the best SEO’s in the country, which allows us to virtually guarantee first page ranking for our clients. We do both website SEO and Video SEO, as well as many other aspects of digital marketing.  Rebel Base SEO can handle just about anything your business requires.
Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website's user.

Hi Claire, you’re welcome. It depends. If the keyword seems like a Featured Snippet would make sense (for example, it’s a term that could use a definition or there’s a list of steps or tips), I’d still try snippetbait. One other thing I’d keep in mind is that Featured Snippets tend to float in and out. For example, the keyword “how to get more subscribers on YouTube”. That featured snippet tends to appear (with us ranking in it) and disappear on a weekly basis. Just Google testing stuff out.
SEO is the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. At Yoast, we believe that holistic SEO is the best way to rank your website because you focus on making every aspect of your site awesome. Don’t use any black-hat SEO tricks, because eventually, this will have negative consequences for your rankings. Instead, practice sustainable SEO, with your user in mind, and you will benefit in the long run.
Kelly Wilhelme currently manages all of Weidert Group's marketing efforts. Through her past experience as an inbound marketing consultant on our client service team and, prior to that in financial services communication, she has a deep understanding of complex businesses and a desire to help them grow. Kelly has a passion for communication strategy, layout and design, as well as writing and content creation.
I was used to work with Tools like Sistrix, Ahrefs or Searchmetrics and did not know about SE Ranking before. But those tools were too cost-intensive for a small and quick start into SEO so I tried it out and I am quite satisfied with it. I like the ability to pay for certain services with credits, as I am not using them on a very frequent level, so it actually gives me greater flexibility to only use them when needed and not paying for them even when not using them.
At Yoast, we practice what we call ‘holistic SEO‘. This means that your primary goal should be to build and maintain the best possible website. Don’t try to fool Google, but use a sustainable long-term strategy. Ranking will come automatically if your website is of extremely high quality. Google wants to get its users to the right place, as its mission is to index all the world’s online information and make it universally accessible and useful.
Over the last 4 years, we have built and optimized well over 100 websites.  These sites were for both clients and our own marketing purposes. Customized websites are a passion for us.  There are plenty of talented web designers out there, but most of them only know how to build a good looking site.   The benefit to having a rockstar web designer and local SEO expert is that the site is being optimized from the very beginning.  This means the the site is built the right way from the ground up.  This also means that you (as a client) can avoid costly upgrades and updates to your site.  Often, we can package in website design with local SEO marketing services for the first month or two.  This all depends on how robust you want your site to be. We have website packages that range from 1 page sites to 30+ page sites.

In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[22] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

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