An SEO audit should not be rushed. It simply takes time to uncover root causes of the issues affecting your online health. Depending on the size of your site, a proper audit can take anywhere from 2-6 weeks to complete. Due diligence is required when making major changes to any website, and an SEO specialist must conduct a thorough investigation to make accurate, impactful recommendations.
Hey Sharon, great post! Re. dwell time – I’ve read conflicting opinions, some saying that Google DOES consider it an ‘important’ ranking signal, and others saying that it doesn’t, because dwell time can sometimes be a misleading indicator of content quality. For example when a user searches for something specific and finds the answer immediately in the recommended page (meaning that the content on the page is actually spot on) so he returns to the SERPs very quickly. I have been unable to locate any definitive statements (written/spoken) from anyone at Google that suggest that dwell time IS still a factor in ranking considerations, but it makes sense (to me, anyway) that it should be. Do you have any ‘proof’ one way or the other re. whether Google definitely considers dwell time or not?
Over the last 4 years, we have built and optimized well over 100 websites. These sites were for both clients and our own marketing purposes. Customized websites are a passion for us. There are plenty of talented web designers out there, but most of them only know how to build a good looking site. The benefit to having a rockstar web designer and local SEO expert is that the site is being optimized from the very beginning. This means the the site is built the right way from the ground up. This also means that you (as a client) can avoid costly upgrades and updates to your site. Often, we can package in website design with local SEO marketing services for the first month or two. This all depends on how robust you want your site to be. We have website packages that range from 1 page sites to 30+ page sites.
SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day. It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic. In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.
In the last year, Google and Bing have both indicated a shift to entity-based search results as part of their evolution. Google has unscored this point with rich snippets and Knowledge Graph, and Bing has now upped the ante on personal search results with Bing Snapshots. Find out how you can adopt strategies to stay ahead of the curve in the new world of semantic search results.
Another excellent guide is Google’s “Search Engine Optimization Starter Guide.” This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed. You’ll find it here. Also well worth checking out is Moz’s “Beginner’s Guide To SEO,” which you’ll find here, and the SEO Success Pyramid from Small Business Search Marketing.
There is a spot better than 1 on Google. Google Maps listings for local businesses get more clicks than the first spot. We often refer to the “3 Pack” in Google Maps as Position 0, since Maps listings show up before the Number 1 listing. If your business is not showing up in local searches in the Map Pack, then your clients are going to spend money with your competition. Our customized local seo services will often get our clients in Position 0 within 3 – 6 months. Contact us today to learn more about how we can do this for your business.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.