Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service."


Additionally, there are many situations where PPC (a component of SEM) makes more sense than SEO. For example, if you are first launching a site and you want immediate visibility, it is a good idea to create a PPC campaign because it takes less time than SEO, but it would be unwise to strictly work with PPC and not even touch search engine optimization.
What does it mean for a site to be SEO friendly? It goes beyond just posting quality content (though that’s a very important part!). There are all kinds of ways big and small that can prevent your site from being seen by search engines and thus by users. Our free audit tool begins by looking at some of the most important facets of your website you might not even be aware of.

While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.


The audit is for all pages and not only one. What happens in the majority of the cases is that pages / posts have similarities so you can group them together. For example the pages of a website may be ok but the blog post pages may be missing titles. It’s a lot of work especially for a 500 pages website but you can start from the most important pages first and work your way to the rest
The goal of successful SEO is to obtain a high-ranking placement in the search results page of a search engine (e.g. Google, Bing, Yahoo and other search engines). Internet users often do not click through pages and pages of search results, so where a site ranks in a search results page is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

Congrats Floyd! To answer your question: a big part of the success depends on how much your content replaces the old content… or is a good fit for that page in general. In the example I gave, my CRO guide wasn’t 1:1 replacement for the dead link. But it did make sense for people to add it to their pages because they tended to be “list of CRO resources” type things. Hope that helps.

Ever heard of Maslow's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn't matter if you don't have food.
Thank you for the great checklist. It is really useful and gave us a couple of new hints on optimization process. We’ve been using WebSite Auditor and found it exremely helpful in site’s structure and content analysis, bringing all the statistical information on the validation errors, social mentions, duplicate stuff, etc. under one roof. Still there is so many different SEO information you sometimes cannot understand what to start with. Fortunately you answered this question. Thank you again!

Hi Noya, all the info suggests that dwell time IS taken into account in search ranking, and we know that Google measures time on page and bounce rate in Analytics, too. Plus the search engine gets smarter all the time. With the machine learning component of RankBrain, we wouldn’t be surprised if Google can tell the difference between sites where visitors stick around, bounces where the visitor gets an answer immediately, and bounces where the visitor keeps searching.
While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.
We’ve combined the most important SEO techniques and created an advanced platform that’ll get you noticed online. Working together and learning from each other is the way SEO should be, and our local team of Leicester based specialists work hard to ensure this happens. Most importantly, it’s an affordable digital marketing solution for today’s busy entrepreneurs. Our unique approach to SEO allows users to take full control of their digital marketing whilst supported by an experienced team.
Brian, I’m going through Step 3, which is referring to the one version of the website. I found a very good free tool (https://varvy.com/tools/redirects/) to recommend. It checks on the redirect and gives you a visual number of hops. More hops mean more delay. For example, if I use your manual method to check on https://uprenew.com, all looks good. However, if I use the tool and check, I realize there is an unnecessary 1 hop/delay, whereby I can fix it. Hope this helps. : )
A website or URL’s ranking for keywords or keyword combinations varies from search engine to search engine. A domain may rank for a certain keyword in the top 3 on Bing, but not even be on the first page of the Google search results for the same keyword. Of course, the same is true of all search engines – Bing, Google, Yahoo and every other search engine uses its own method for calculating rankings and therefore ranks websites differently.
What does it mean for a site to be SEO friendly? It goes beyond just posting quality content (though that’s a very important part!). There are all kinds of ways big and small that can prevent your site from being seen by search engines and thus by users. Our free audit tool begins by looking at some of the most important facets of your website you might not even be aware of.
You pay each time a user clicks on an SEM result. You pay nothing when a user clicks on an SEO result. SEM results are paid placements, and your brand is charged each time a user clicks on the result. Therefore, you must have a budget for continually showing SEM ads and using this form of PPC lead generation. On the flip side, you are never charged when a user clicks on an organic search result.
SE Ranking is the best seo platform our company has used so far. The interface of the platform is great & user-friendly. The available options are many. From tracking rankings, monitoring backlinks, keyword research to competitor analysis and website audit, everything we need to optimize our sites is just one click away. Also, for any questions or anything else we needed, the live support team replied & helped me with straight away.
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