Ranking refers to the process search engines use to determine where a particular piece of content should appear on a SERP. Search visibility refers to how prominently a piece of content is displayed in search engine results. Highly visible content (usually the content that ranks highest) may appear right at the top of organic search results or even in a featured snippet, while less-visible content may not appear until searchers click to page two and beyond
Did you know that nearly 60% of the sites that have a top ten Google search ranking are three years old or more? Data from an Ahrefs study of two million pages suggests that very few sites less than a year old achieve that ranking. So if you’ve had your site for a while, and have optimized it using the tips in this article, that’s already an advantage.
Dallas SEO Dogs builds custom, high return PPC campaigns. While it’s a primary revenue source for many of our clients, PPC also compliments SEO both as a short-term revenue source (while rankings build) and as a long-term asset (for competitive terms that are building rankings). Even as we achieve our SEO goals, dominating page one in both paid and organic listings allows us to develop brand dominance for clients. We are a Google Certified Partner and our cutting-edge strategies have earned us the right to be one of the most recommended pay-per-click management companies in Dallas.
Hi, Brian. Thank you for the great article. I have a question about the part about 4 website addresses. Ours currently is set to https://www., and we would like to change it to just an https:// as the main website. Will this hurt our current link profile, or will everything stay the same? This might be a foolish question, but we are a bit worried. Thank you.
Simple navigation reigns and quality content is king – A user-friendly website, with interesting and easy-to-find information is what will boost your traffic. Each page needs to be built around keyword themes, with unique content, so search engines can easily index yours and rank you higher. Positive behaviors from site visitors is your best bet for a better ranking, so keep the content natural and focused; avoid jargon and keyword stuffing to keep users from leaving the site unhappy and hurting its ranking.
Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[54] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[55]
Hiring a talented local SEO (short for Search Engine Optimization) pro is the best way to help your business grow online and get in front of the people who are looking for what you have.  Rebel Base SEO is based in Little Elm Texas. If you are not familiar with the area, that is about 20 miles north of Dallas, just a little north of The Colony, to the West of Frisco, Plano, Anna and McKinney, south of Prosper and East of Denton.  We have clients right here in Texas and as far out as California, New York, Pennsylvania and more.
Hiring a talented local SEO (short for Search Engine Optimization) pro is the best way to help your business grow online and get in front of the people who are looking for what you have.  Rebel Base SEO is based in Little Elm Texas. If you are not familiar with the area, that is about 20 miles north of Dallas, just a little north of The Colony, to the West of Frisco, Plano, Anna and McKinney, south of Prosper and East of Denton.  We have clients right here in Texas and as far out as California, New York, Pennsylvania and more.

Page and Brin founded Google in 1998.[23] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[24] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[25]
Robots.txt is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don't want seen.
One thing Google has indicated it likes to do is penalize sites or stores or companies that consistently have poor reviews, so if you have many poor reviews, in time Google is going to figure out not to show your site in their rankings because Google doesn’t want to show those sites to their searchers. So prove to Google’s algorithm that you are trustworthy. Get other highly authoritative websites to link to you. Get newspaper articles, get industry links, get other trusted sites to link to you: partners, vendors, happy customers—get them to link to your website to show that you are highly credible and trustworthy.
As stated above, we are a local Frisco SEO agency servicing Collin County and Denton County, as well as other clients across the country. As a small business, we love to work with other entrepreneurs and small businesses who are looking to make their own mark.  When small businesses are profitable, the whole community benefits.  With that being said, not every business is a perfect match for our services. Some clients just need a one time project (like having a website built).  Others need long term services.
Who is in your target market? - SEO today is not about just grabbing as much traffic as possible, but instead attracting high-value visitors interested in what you offer. In terms of demographics, what is your market searching for? How are they performing web searches? Where are they located? The more specific your answers, the more valuable your investments in SEO become. Google Analytics is a good place to start your investigations!
SEM is a broader term than SEO, and is used to encompass different options available to use a search engine’s technology, including paid ads. SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines.  It includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site. 
Smartphone - In this document, "mobile" or “mobile devices" refers to smartphones, such as devices running Android, iPhone, or Windows Phone. Mobile browsers are similar to desktop browsers in that they can render a broad set of the HTML5 specification, although their screen size is smaller and in almost all cases their default orientation is vertical.
Google’s bots crawl your site to determine its quality, and correct technical on page optimization is one of the main signals used. When you optimize your page based on the recommendations of the website analyzer, you can increase your organic traffic, improve ranking positions, and stay competitive against other sites ranking for your target keywords.
When Googlebot crawls a page, it should see the page the same way an average user does15. For optimal rendering and indexing, always allow Googlebot access to the JavaScript, CSS, and image files used by your website. If your site's robots.txt file disallows crawling of these assets, it directly harms how well our algorithms render and index your content. This can result in suboptimal rankings.
Congrats Floyd! To answer your question: a big part of the success depends on how much your content replaces the old content… or is a good fit for that page in general. In the example I gave, my CRO guide wasn’t 1:1 replacement for the dead link. But it did make sense for people to add it to their pages because they tended to be “list of CRO resources” type things. Hope that helps.
Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal "search" functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.
Optimizing a website may involve editing its content, adding content, and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines like Google ,Yahoo etc.[citation needed] Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3]
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